Apply Strategical Frame Works and Strategies Essay

Apply Strategical Frame Works and Strategies - Essay Example Apple has huge brand image and immense popularity in the global markets. The smashing success of the company came with the introduction of iPod. This helped the company to take the music industry by surprise. Apple’s products are considered to be of superior technology and highly trendy by most consumers, and therefore the company has been enjoying high sales since its inception (Shafiqhamsi, 2011). The tremendous success and growth of Apple in the US in the late 1970s made the company develop strategies of expansion. Apple wanted to primarily venture into the markets of Europe and Japan. Apple is a huge success in the Japanese markets at present. Initially due to lack of distribution and non-localization of the company in the Japanese market, the company was seen to sell its products at a very high price. As a result, very few consumers could afford buying the products of Apple. Corporate arrogance also had a negative impact upon Apple’s entry into Japan. As a result, the company’s first attempt of entering the Japanese market was a failure. By the 1980s Apple had decided to become more committed to developing its market in Japan. The company increased its efforts towards localizing its products. Apple expanded its distributor network in Japan and took steps for increasing brand awareness. By 1999 the launch of the new iMac and iBook had helped Apple to gain imme nse popularity in the Japanese market. The company was also seen to capture almost 23% of the market share. Soon Apple established itself as a strong player in the Japanese consumer electronics market. The Apple craze of the US soon captured Japan too. In 2004, almost 1,500 people in Tokyo and 2,500 people in Osaka lined up in front of the Apple stores in demand for the new iPod mini. The supply of the iPod mini was lesser than the demand. Japanese consumers were of the opinion that the iPod mini was an ideal product for them. They consider that the product is of high utility,

Using appropriate frameworks, theories and models introduced in the Essay

Using appropriate frameworks, theories and models introduced in the course of the strategic module, identify the strategic challenges faced by the target organi - Essay Example While this move should enhance NTL’s short-term financial outlook and may generate a measure of excitement for customers and investors, the gains may not outweigh the long-term strategic liabilities inherent in both companies pre-merger and likely, post-merger. Fiscally, growth may prove to be a risky strategy for a company that has dealt with financial difficulty in the recent past. Yet, market conditions may have left NTL with little alternative but to seize growth opportunities when they are possible. This study will analyze how NTL’s recent acquisition of TeleWest fits and contrasts with the outline Bob de Wit and Ron Meyer present in their book Strategy Synthesis (2005). The book creates a fundamental framework for scrutinizing the strategic coherence from business, corporate, and network levels, the industry and international contexts, as well as the organizational context and organizational purpose. Because NTL is such a large and diversified organization, the unit of analysis will be mostly limited to NTL’s residential cable, digital television, and pay TV services within the U.K, all under the umbrella unit, NTL Cable PLC. It will begin by providing a general overview of NTL, and its recent acquisitions. The study will then analyze how actual events and strategies from NTL’s brain trust compare with the topical outline from de Wit and Meyer. Finally, this study will discuss the results of this analysis and provide a prognosis for the future of this grow ing company. A brainchild of the new global economy, NTL Incorporated (NTLD) is a U.S. company, founded in Delaware in 1993, as International CableTel, and headquartered in New York. The business opportunity was created in 1991, with British deregulation of cable and telecommunications services, and founder George Blumenthal’s 1993 acquisition of Insight UK’s cable systems and its roughly one million household customersi. Changing its